Skechers announces actress, entrepreneur, and fashion icon Sofía Vergara as its newest global brand ambassador. Known for her distinct presence both on and off screen, Vergara joins the brand to represent a shared vision of style and comfort through a fresh global campaign.
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Throughout her career, Vergara has earned five Emmy and five Golden Globe nominations, including her acclaimed role in Griselda. In 2025, she made history as the first Latina nominated for Outstanding Lead Actress in a Limited or Anthology Series at the Emmys. Her career, defined by charisma and versatility, aligns with the qualities Skechers celebrates in its latest initiative.
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” said Vergara. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re comfortable, chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Vergara’s introduction to Skechers came through personal experience rather than formal talks. Following knee surgery, she began searching for shoes that could deliver both comfort and support without sacrificing design. A visit to a mall led her to Skechers, where she bought several pairs on her own, unaware her team had already been in discussions with the brand.
As the newest face of Skechers, Vergara will lead a global campaign spotlighting the label’s Hands-Free Slip-ins and Glide-Step designs. The campaign centers on the ease and adaptability of the footwear, reflecting how the brand continues to connect style with performance.
“Sofía represents everything Skechers stands for – bold, confident, and committed to comfort without compromise,” said Michael Greenberg, President of Skechers. “She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
With more than fifty million followers and a global fan base that stretches from Hollywood to Barranquilla, Vergara’s partnership extends Skechers’ ongoing history of working with figures who resonate across generations. Her personal connection to the brand and genuine enthusiasm for its design make her a fitting addition to Skechers’ expanding global presence.
