Rich Paul and New Balance continue their ongoing collaboration with the release of the Rich Paul x New Balance Abzorb 2010 “Unbothered.” The project focuses on one of New Balance’s newer silhouettes and applies a distinct visual language built around the idea of being unbothered. The phrase positions the collaboration as a mindset rather than a slogan, where expectations and doubts lose their power.
SNEAKERS
The Abzorb 2010 arrives in a Plum Brown and NB Burgundy colorway that reads as deep, saturated, and intentional. The upper combines pigskin, leather, and mesh, producing a layered surface that carries a worn-in appearance.
Breathable diamond mesh panels appear throughout the upper, maintaining airflow while adding structure. Abzorb SBS cushioning sits in both the heel and forefoot, providing impact absorption and stability. These elements define the model’s technical foundation and remain consistent with the silhouette’s core design. The collaboration builds on that base without altering the shoe’s fundamental performance features.
Beyond the sneaker, the release includes a small apparel offering. A graphic T-shirt, hat, and hoodie accompany the footwear, extending the “Unbothered” theme into wearable pieces.
Paul’s relationship with New Balance began in 2021, when he first collaborated on a special-edition 550. That partnership expanded in 2023 with another 550 colorway, arriving shortly after Paul debuted Klutch Athletic, a training-focused brand developed in partnership with New Balance.
Paul’s visibility within the sports and fashion worlds continues to shape interest in his collaborations. As a close associate of LeBron James and the founder of Klutch Sports Group, Paul brings cultural weight to each project without relying on overt branding. The Rich Paul x New Balance Abzorb 2010 “Unbothered” is available through New Balance website for $180.
Name: Rich Paul x New Balance 2010 “Plum Brown”
Colorway: Plum Brown/Burgundy
SKU: U2010RP1
MSRP: $180 USD
Where to Buy: New Balance
