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EAST Miami as a Downtown Way of Living

A Brickell hotel shaped around workdays, slow mornings, and late rooftop hours.

December 22, 2025
in Hotels, Travel
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© EAST Miami

Set within Brickell City Centre, EAST Miami approaches hospitality with a perspective that feels considered rather than reactive. As the first North American property from Swire Hotels, it introduces a lifestyle model shaped by structure, flow, and atmosphere. The hotel operates inside the city’s existing pace, offering a place where work, social life, and rest overlap without friction.

HOTELS

The building’s scale is substantial, yet the interiors stay focused. Across 352 rooms, suites, and residences, the emphasis stays on light, proportion, and access to the outside. Floor-to-ceiling windows and private balconies frame views of the skyline and Biscayne Bay, while interiors remain calm and contemporary.

© EAST Miami

Walk-in rain showers, filtered drinking water systems, smart TVs, and espresso machines deliver comfort without excess. The residence categories extend the experience with full kitchens and laundry facilities, positioning EAST Miami as a strong option for longer stays that still benefit from hotel services.

© EAST Miami

Public space defines the hotel’s identity. Domain, the lobby café and lounge, functions as a daily anchor. Mornings start with coffee and pastries, afternoons shift toward informal meetings and remote work, and evenings turn the room into a low-lit bar. The transition feels organic, supported by design rather than programming. This rhythm reflects the hotel’s wider approach, where spaces adapt to how guests move through the day.

© EAST Miami

Dining and nightlife remain central without overwhelming the stay. Sugar, the rooftop lounge forty floors above Brickell, draws both locals and visitors with its skyline views, DJ-led evenings, and Asian-inspired menu. The appeal extends beyond scenery, built around energy, timing, and a sense of occasion that stays controlled. Tea Room offers contrast. Hidden behind a black door, the speakeasy channels a Hong Kong lounge mood with inventive cocktails, live music, and Miami’s only Asian Night Brunch. It feels deliberate, intimate, and slightly removed from the surrounding city noise.

© EAST Miami

On the fifth floor, Quinto grounds the experience. The Latin American restaurant centers on an open-fire parrilla and wood-fired oven, paired with a lush outdoor terrace overlooking Brickell City Centre. The setting balances urban scale with greenery, while the menu focuses on fresh seafood and direct flavors. It works equally well for long lunches, late dinners, and social gatherings that stretch into the evening.

© EAST Miami

EAST Miami also operates confidently as an events destination. With 20,000 square feet of indoor and outdoor venues, the hotel hosts everything from large conferences to private celebrations. Upper-floor spaces like The Crush, Rise, and Set combine floor-to-ceiling windows with advanced technical support and expansive views. Outdoor areas such as The Shrubbery and Pool & Deck introduce greenery and open air into the city core, offering flexibility without losing architectural definition.

© EAST Miami

Wellness integrates seamlessly into the stay. BEAST, the 24-hour gym, provides a fully equipped training environment alongside a dedicated studio for stretching and floor work. Outside, the Pool & Deck spans 10,000 square feet with four distinct water experiences, including a lap pool, spa pool, cold plunge, and hot tub. Cabanas offer privacy while keeping guests connected to the hotel’s social energy.

© EAST Miami

Art and environmental responsibility sit quietly throughout the property. Curated by Indiewalls, artworks reference Miami’s coastal palette and port-city identity. Sustainable systems operate in the background, from water reuse and energy management to in-room filtered drinking water that reduces reliance on bottled alternatives. Architectural elements like the Climate Ribbon help regulate airflow and shade public spaces, reinforcing function through design.

© EAST Miami

EAST Miami succeeds by staying clear in its intent. It delivers a hotel experience shaped by rhythm, adaptability, and control, speaking directly to guests who expect their stay to move at the same pace as the city around them.

© EAST Miami

EAST Miami
788 Brickell Plaza, Miami, FL 33131
info@east-miami.com
+1 305-712-7000
www.easthotels.com

Tags: hotelsmiamitravel
Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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