Photographed by the acclaimed duo MAR+VIN, the December 2025 Vivara Jewelry holiday campaign features Gisele Bündchen in a series of striking visuals that channel both elegance and modernity. Under the creative direction of Giovanni Bianco, the campaign is designed to capture the essence of celebration, sophistication, and timeless allure, positioning Vivara as the definitive choice for the festive season.
Styling and Creative Direction
Fashion Editor and Stylist Pedro Sales curates a wardrobe that balances contemporary edge with classic glamour, allowing Vivara’s jewelry to take center stage. Each look is elevated by Gisele’s effortless poise, with carefully selected pieces that highlight the brand’s commitment to craftsmanship and innovation. The campaign’s aesthetic is further enhanced by Henrique Martins’ refined makeup artistry, which accentuates Gisele’s natural beauty and complements the luminous quality of the jewelry.
Gisele Bündchen: Embodying the Vivara Spirit
Gisele Bündchen, renowned for her enduring influence in fashion, brings a dynamic presence to the campaign. Her collaboration with Vivara underscores the brand’s dedication to celebrating women who embody confidence, grace, and individuality. The synergy between Gisele and Vivara is evident in every frame, her expressive poses and understated allure invite viewers to discover the artistry behind each piece.
MAR+VIN’s photography is characterized by clean lines, minimal backdrops, and a focus on form, allowing the jewelry’s intricate details to shine. Giovanni Bianco’s creative direction infuses the imagery with a sense of narrative, transforming each shot into a portrait of modern femininity. This harmonious collaboration results in a campaign that feels both aspirational and accessible, resonating with a diverse audience.
Celebrating the Holiday Season
The Vivara holiday campaign is invitation to discover new jewelry, pushing front self-expression and the joy of gifting. Through Gisele’s portrayal, the campaign encourages moments of connection and reflection, making each Vivara piece a symbol of cherished memories. Founded on a legacy of exceptional design and innovation, Vivara is a leader in the Brazilian jewelry industry. The brand’s holiday collection, as seen on Gisele Bündchen, reflects a commitment to quality and artistry, offering timeless pieces for every occasion.
it is so random what jobs she will take… but i guess this is a big jewelry brand in Brazil?