NikeSKIMS touched down in Paris with a tightly focused pop-up that felt less like a temporary retail moment and more like a controlled brand environment. Timed to coincide with the launch of the Spring ’26 collection, the space opened February 3 and runs through February 8, bringing the joint Nike–SKIMS vision into the heart of the Marais. With Kim Kardashian in town for the opening, the project positioned itself as a clear statement of intent for the partnership’s next phase.
INTERIOR DESIGN
The circular pop-up was conceived by Harry Nuriev of Crosby Studios, and the design immediately signals SKIMS codes. Bathed entirely in the brand’s signature warm chocolate brown, the interior leans into organic curves, dark walls, and low ceilings, with a deliberate absence of natural light. The result is an enclosed, immersive atmosphere that keeps attention on form, texture, and silhouette. Despite its short lifespan, the space reads as a considered extension of the SKIMS visual language rather than a quick activation.
At the center of the pop-up is NikeSKIMS’ idea of a “system of dress.” Ready-to-wear, footwear, and accessories sit together as a cohesive offering, developed through the meeting point of Nike performance engineering and SKIMS fit and sculpting technology. Fabrics and cuts reflect both brands’ priorities, with functionality driving the design while maintaining a controlled, body-aware aesthetic. The layout encourages close viewing, reinforcing the tactile qualities of the collection.
The Spring ’26 collection takes its cues from the modern ballerina, reworking performance silhouettes through a softer, more fluid lens. A key highlight is the debut of the NikeSKIMS Rift Satin, which reframes a familiar Nike form in a new material direction. Across apparel and footwear, the collection balances movement and structure, speaking to Nike’s innovation heritage while remaining anchored in SKIMS’ approach to inclusivity and fit.
The opening drew a crowd from fashion, culture, and sport, underlining the crossover appeal of the project. Guests included British rapper Central Cee alongside Nike athletes Keely Hodgkinson and Vinícius Júnior, marking the launch as a social moment as much as a retail one.
The NikeSKIMS Paris pop-up is located at 10 rue de Turenne and is open daily from 12:00 pm to 7:30 pm through February 8. Visitors can shop a curated selection from the Spring ’26 collection on site, with the range also available at Nike House of Innovation Paris during regular store hours.
See the full interior and spatial details on ARCHISCENE.
