Simone Bellotti releases his first campaign for Jil Sander, photographed by Stef Mitchell and starring George Anderson, Nyla Singleton, Frederic Bittner, and Siegfried Blanche. The images introduce Bellotti’s visual language as creative director and outline how he carries the house’s original codes into the present. The campaign focuses on clothing in direct contact with the body, avoiding staged distance and relying on proximity, gesture, and physical presence.
CAMPAIGNS
Bellotti approaches Jil Sander by working within the house’s established design vocabulary while shaping it through his own lens. His work draws from the founder’s approach, yet it addresses contemporary urgency through cut and proportion.
The campaign presents garments mid-action, worn with ease and confidence. The models engage with one another through posture, gaze, and touch. Clothing supports these exchanges by allowing movement, exposure, and closeness. Each image treats garments as tools for communication rather than isolated objects.
In exclusive interview with Highsnobiety, Bellotti explains that his interest begins with the interaction between humans and their bodies and continues with how clothing facilitates communication and contact. He points to openings and construction details that allow the body to appear and asserts that the campaign reflects a genuine interest between people. The images translate this idea into visible form through physical closeness and shared presence.
Trim silhouettes define the collection, yet they leave space for the body to assert itself. Narrow sleeves, calibrated shoulders, and interruptions in skirts and shirts reveal skin in controlled flashes. These details guide attention toward anatomy and movement. The garments shape how bodies appear without overpowering them, allowing form and flesh to remain equally visible.
The campaign’s imagery carries intimacy through expression and gesture. Faces, hands, and posture communicate alongside fabric and cut. Each photograph reveals and withholds in equal measure, creating tension through what appears and what remains unseen. This exchange defines Bellotti’s early vision for Jil Sander, aligning closely with the house’s legacy while establishing a clear and personal direction grounded in human connection and physical reality.
