Ferrari introduces its Spring Summer 2026 campaign with a visual narrative rooted in Maranello, the birthplace of the House’s engineering and identity. Photographed by Robin Galiegue, the campaign unfolds inside the building housing the Endurance and Corse Clienti division and extends onto the adjacent Fiorano circuit. The setting establishes a direct dialogue between fashion, machinery, and movement.
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The story begins in pristine white interiors that safeguard customers’ Formula 1 cars. These spaces function like a vault, emphasizing contemplation and precision. The sequence then shifts into the metallic core of a freight elevator before moving outdoors, where cars meet asphalt. This progression from enclosed stillness to open-air acceleration traces an arc from form to action, celebrating both the sculptural presence of the vehicles and their performance in motion.
Creative Director Rocco Iannone frames the campaign as a continuation of Ferrari’s runway narrative. At the conclusion of the SS26 show, a shutter lifted to reveal the Ferrari man and woman. In this campaign, those figures return with expanded perspective. They observe their cars as objects of invention and engage with them as instruments of speed. Models Rosalieke Fuchs, Diane Chiu, Athiec Geng, Vasko Luyckx, and Bai Ruien embody this duality, presenting an attitude shaped by clarity, discipline, and instinct.
The clothing mirrors the logic of engineering. Silhouettes remain clean, vertical, and aerodynamic, reinforcing a sense of forward propulsion. Precise cuts allow material tactility to surface under controlled lighting. The campaign’s chromatic journey evolves from pure white to Ferrari red and burnt tones, intensifying visual impact while maintaining composure.
Within Officina Ferrari, creation emerges through concentration and refinement. The campaign channels this philosophy by stripping away excess and focusing on essential form. Clothing, accessories, and cars share a language defined by discipline and purpose. Each element reinforces a connection between body and machine, between stillness and speed.
Spring Summer 2026 positions Ferrari’s fashion vision inside its industrial heart. Shot where the cars are engineered and tested, the campaign reinforces a unified narrative: beauty exists in movement, precision, and the pursuit of performance.
