CELINE introduces its Summer 2026 campaign, captured through the lens of Zoë Ghertner. The new visual chapter arrives ahead of the collection’s release, offering a first impression of the season through Ghertner’s distinctive photographic language.
AD CAMPAIGNS
Known for her direct, tactile approach to portraiture, Ghertner brings a sense of immediacy to the campaign imagery. The photographs focus on clarity of form and atmosphere, placing the collection at the center of the frame without distraction. Light and texture guide the compositions, shaping silhouettes and emphasizing material presence.
The Summer 2026 visuals maintain CELINE’s controlled aesthetic while allowing subtle shifts in tone. The camera lingers on proportion, line, and gesture, creating images that feel composed yet instinctive. The result positions the collection within a clean visual narrative that reflects the house’s current direction.
Accompanying the still imagery, a campaign video by Massimiliano Bomba extends the project into motion. The film builds on the same visual language, translating the photographic mood into moving image while preserving focus on the garments and their interaction with light.
With the collection arriving soon, the Summer 2026 campaign sets the stage for the season ahead. Through Zoë Ghertner’s lens and Massimiliano Bomba’s film, CELINE frames the collection with precision and restraint, reinforcing its visual identity in advance of the launch.
