Ariana Grande unveils her second creative collaboration with Swarovski, working closely with creative director Giovanna Engelbert on a new capsule collection. As a global brand ambassador, Grande takes an active role in shaping the direction of the project, building a body of work that reflects her visual language alongside Swarovski’s established identity.
JEWELRY
The collection draws from nature as its central reference, focusing on elements that reflect growth, movement, and transformation. Grande and Engelbert develop the concept through a garden setting that frames the campaign and the pieces themselves. This environment informs the tone of the visuals, where each element connects back to the idea of self-expression through form, color, and detail.
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Photographers Mert and Marcus capture the campaign imagery, continuing their ongoing collaboration with Grande, while Christian Breslauer directs the film component of the project. The visuals present a controlled, stylized environment that supports the narrative of the collection.
The capsule includes 29 pieces that translate natural forms into jewelry. Floral shapes appear across multiple items, interpreted through both direct and abstract approaches. Dragonflies also serve as a recurring reference, appearing in designs that explore movement through structure and placement.
Rainbow-hued stones appear across different pieces, creating shifts in tone depending on cut and arrangement. Crystal pearls add contrast through their surface and finish, introducing variation in texture across the designs. The use of multiple metals supports this range, allowing each piece to take on a distinct character. Crystal butterflies appear on brooches, hair accessories, and small figurines, extending the visual language into objects that move between adornment and display.
Grande’s influence remains visible throughout the capsule, shaping both the aesthetic direction and the selection of motifs. Her role moves beyond representation, placing her within the design process itself. The collection is now available through the Swarovski website and in stores, offering access to the full range of pieces developed through this collaboration.
