L’ART and Salomon present their third collaboration, continuing a partnership shaped by a shared focus on speed. L’ART, founded in 2017, operates as the lifestyle extension of L’Art de L’Automobile, the Paris-based garage known for its distinct approach to automotive culture. The brand treats vehicles, products, and experiences as moving forms shaped through engineering and design. Since 2022, Salomon and L’ART have translated this approach into footwear and apparel that connect technical performance with visual references drawn from motorsport.
SPORTSWEAR
The new release develops this direction through a combination of performance footwear and lifestyle silhouettes. The S/LAB PHANTASM 3 leads the performance category as a road running shoe engineered for speed and aerodynamic efficiency. Its construction focuses on forward motion, with design decisions informed by the logic of race car engineering. Alongside it, the ACS PRO L’ART revisits a well-known Salomon silhouette through L’ART’s automotive lens. The design carries visual cues linked to motorsport while retaining the technical structure that established the ACS line within global style communities.
The collaboration extends beyond footwear into a capsule that includes apparel and accessories. Racing garments, warm-up pieces, and technical accessories form a complete system that moves between performance and everyday use. Each component connects to the central idea of speed, translating it into material choices, surface treatment, and functional design.
Arthur Kar, founder of L’ART and L’Art de L’Automobile, connects the project to his broader perspective on movement. He describes shoes as objects that carry people forward in a way similar to cars. He points to the S/LAB PHANTASM 3 as directly informed by sports car design, both in its visual direction and its technical construction. Salomon approached the shoe with aerodynamic performance as a core principle, applying methods used in automotive development. Kar frames the collaboration as a natural extension of these shared ideas, developed into a full capsule shaped through L’ART’s point of view.
A campaign film anchors the launch, drawing from Salomon’s 2026 documentary on the development of the S/LAB PHANTASM 3. The narrative follows a group of scientists working inside a controlled laboratory environment with the goal of creating the fastest shoe. Their process unfolds through a series of wind tunnel tests involving cars, elite runners, and a goat, pushing experimentation through varied conditions.
Visual elements from wind tunnel testing inform the graphic direction of the project. Flow patterns generated during testing appear as gradients and surface treatments across the footwear and apparel. These elements shape the identity of the S/LAB PHANTASM 3 L’ART, presenting it as a product defined through speed-driven development. Throughout the campaign, the ACS PRO L’ART appears as a uniform worn by the scientists, linking the performance narrative with the lifestyle offering. The campaign features Luna Bijl, Ruben Moreira, and Africa Peñalver, photographed by Oliver Hadlee Pearch with video by Eliel Ford.
The collection launches exclusively on April 8 through L’ART website, followed by a Paris release on April 11 at Salomon Champs-Élysées, Salomon Sportstyle Le Marais, and The Broken Arm. A global rollout begins on April 14 through Salomon website, Salomon retail locations, and selected partners.
