LOEWE and On continue their collaboration with the launch of the LightSpray Cloudmonster, a limited-release shoe that introduces a new silhouette within the partnership. The design brings On’s LightSpray™ upper technology into the Cloudmonster shape, pairing technical development with LOEWE’s approach to proportion and color.
SNEAKERS
The LightSpray Cloudmonster uses On’s precision-engineered LightSpray™ technology, which sprays a filament upper in a single step. The process creates the upper in approximately three minutes and removes the need for traditional layering or extra structural elements. This approach gives the shoe an ultra-light form and allows it to respond naturally to the foot during wear. The laceless, single-piece upper gives the model a clean profile, while the construction places the focus on speed, precision, and a reduced build.
Underfoot, the shoe uses On’s Cloudmonster Hyper midsole with Helion™ HF, designed for cushioning and energy return. This combination gives the model its performance base, while LOEWE’s visual language shapes the final expression. The LightSpray Cloudmonster arrives in an all-white colorway with silver LOEWE and On branding, creating a restrained surface that allows the sock pairings to change the look of the shoe.
Each pair comes with three LightSpray socks in Fluo Yellow, Fluo Green, and Teal. LOEWE and On developed the socks specifically for the LightSpray™ construction, treating them as part of the design.
The collection also introduces updated versions and new colorways of the Cloudsolo and Cloudtilt Hi. The Cloudsolo, the first shoe co-designed by LOEWE and On, returns with new bicolor pairings, along with exclusive colorways including Teal, Sand, and Burgundy. The Cloudtilt Hi joins the line as a new addition. The shoe features a hi-top silhouette and arrives in tricolor combinations, including Teal and Taupe. Its inclusion expands the range with a higher cut, giving the collection another shape within the shared design language between the two brands.
Visual artist duo Blackwall directed the campaign film, which places the LightSpray™ production process in conversation with LOEWE’s approach to materiality and design. The LOEWE × On collection is now available. The LightSpray Cloudmonster is sold exclusively through On and LOEWE stores, while the Cloudsolo and Cloudtilt Hi are available at On and LOEWE stores, select retail partners worldwide, and online.
