Kith & Messi for adidas Football brings Lionel Messi into Ronnie Fieg’s sportswear universe for a collection shaped by football, Miami, and the player’s World Cup history. The project also arrives as Kith marks its 15th anniversary, giving Ronnie Fieg a major sportswear moment built around one of the most recognized athletes in the game.
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The collection honors the 20th anniversary of Messi’s first FIFA World Cup appearance in 2006. Fieg shared that Messi co-designed the pieces, shaping each item according to his own specifications. That detail gives the project a more direct link to the player than a standard football capsule. It also places Messi’s personal history inside Kith’s design language, with adidas Football providing the performance framework.
The first confirmed visuals focus on Argentina-inspired jerseys. The designs reference the sky-blue-and-white-striped shirt associated with Messi’s national career, while the numbers point to different stages of his story. Some pieces feature No. 19, the number Messi wore during his 2006 World Cup debut. Others carry No. 10, the number tied to his later international identity and World Cup-winning chapter. Kith branding, the adidas crest, and Messi’s personal “M” logo appear across the kits.
The project extends past match-style shirts. The wider lineup will include on-field and off-field apparel and accessories, with a six-piece footwear line, suits, socks, balls, and goalkeeper gloves. Fieg has kept many design details close ahead of the May 29 drop, allowing the confirmed jerseys to set the first visual tone. The early focus on football shirts gives the collection a clear entry point before the full lifestyle and performance range arrives.
Kith has already worked in the adidas Football space with names such as Kaká, Paul Pogba, and Paulo Dybala. Messi moves the partnership into a larger arena. His presence gives the collection a rare level of visibility across sport, fashion, and global pop culture. Fieg uses that scale to connect Kith’s anniversary with Messi’s World Cup timeline, creating a project built around personal history, brand growth, and football’s current influence.
Kith & Messi for adidas Football arrives as a major crossover between lifestyle streetwear and football culture. The collection uses Messi’s 2006 World Cup debut, Kith’s 15-year mark, and Miami’s current football spotlight as its foundation. With jerseys already confirmed and a wider apparel, footwear, and accessories lineup set to follow, the May 29 release gives Kith one of its most visible football projects to date.
