Ludovic de Saint Sernin presents its Spring Summer 2026 swimwear campaign in Rio de Janeiro, marking the return of the brand’s womenswear offering. The new collection follows the successful reintroduction of menswear swimwear last season and revisits a category that appeared in the house’s earliest collections.
SWIMWEAR
The brand launches three new women’s silhouettes for the season: the Bikini, Trikini and Bodysuit. Each design comes in black, white and brown. Ludovic de Saint Sernin presents the pieces alongside its established menswear swimwear, creating a complete seasonal offering that places the body, confidence and self expression at the center of the collection.
For the latest chapter of its annual destination swimwear campaign series, the brand travels to Rio de Janeiro. Spanish photographer Jorge Perez Ortiz captures the images, while Pau Avia leads the styling. The team uses several locations throughout the city, including an Oscar Niemeyer designed residence in São Conrado, sun bleached beaches, coastal rocks and the open Atlantic Ocean.
Brazilian model Barbara Valente fronts the campaign with an all Brazilian cast that includes Juan Felipe, Juan Pablo, Lucas Ribeiro and Thomas Reinold Schmidt. They present the collection through images that focus on movement, physical presence and personal connection. The cast walks out of the sea, runs along the shoreline and rests beneath the tropical sun. The photographs also follow spontaneous exchanges between the models as they pass through the residence, the beach, the rocks and the water.
The Oscar Niemeyer designed setting introduces sweeping modernist forms into the series. Its architecture gives the campaign a precise structural element, while the beach and ocean allow the cast to interact directly with Rio’s coastal environment. Jorge Perez Ortiz uses these locations to frame the swimwear in settings linked to the city’s relationship with the body, sensuality and public beach life.
Rio de Janeiro supports the collection’s focus on physical freedom and self expression. The city treats swimwear as part of daily identity, extending its role beyond practical clothing for the water. The Spring Summer 2026 campaign continues the brand’s annual exploration of destinations that share these ideas. Each location gives the swimwear series a distinct setting while maintaining the house’s focus on sensuality and personal expression.
Customers can now find the complete Ludovic de Saint Sernin Swimwear Spring Summer 2026 collection through the brand’s website. The collection will remain on sale throughout the summer season.
