Tommy Hilfiger gathers a wide cast for its Fall 2026 campaign, Only in New York, bringing Travis Kelce, Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe and Carmelo Anthony together at The Plaza Hotel. Tommy and Dee Hilfiger also appear in the campaign, which introduces new interpretations of the brand’s Prep Made Current direction.
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The campaign marks Kelce’s first major commercial since Tommy Hilfiger named the Kansas City Chiefs player a global brand ambassador and creative collaborator in March 2026. Photographer Lachlan Bailey captured the project at The Plaza, using the New York hotel as the setting for a series of unexpected encounters.
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Kelce enters the film in a grey hoodie and khaki coat and greets a doorman before crossing paths with Peggy Gou. Another scene shows him relaxing with his Samoyed, Wendy. He later meets Gigi Hadid inside an elevator while wearing a white cable-knit sweater and navy peacoat. Hadid dances to music as the encounter develops.
The film then brings JISOO into the story. Kelce, dressed in a rugby shirt, spots the BLACKPINK member inside a kitchen. JISOO continues her relationship with Tommy Hilfiger after fronting the brand’s Spring 2026 and Summer 2026 campaigns. Her previous projects with the label include The Hilfiger Racing Club and the Holiday 2025 campaign.
Hadid also returns as a familiar Tommy Hilfiger face. Her history with the brand includes four Gigi x Tommy capsule collections released between 2016 and 2018, followed by continued appearances in its campaigns.
Sport takes an equally visible role. Tennis player Frances Tiafoe joins the cast at The Plaza, while former NBA player Carmelo Anthony appears for a drink with Kelce. Their participation extends the campaign’s mix of fashion, music, entertainment and athletics. Tiafoe described the atmosphere on set as relaxed and organic while discussing his participation in the campaign.
The film closes with Kelce walking outside in a letter jacket and encountering Tommy Hilfiger inside a taxi. Hilfiger rolls down the window before Kelce joins him, completing a sequence built around chance meetings in New York.
For Fall 2026, Prep Made Current updates American preppy clothing through richer textures and seasonal materials. Cable-knit sweaters play a central role, alongside rugby shirts, varsity jackets, wool peacoats, car coats and lightweight quilted layers. The brand also revisits its red, white and blue palette through deeper seasonal tones. Kelce’s relationship with Tommy Hilfiger will continue beyond the campaign. His multi-season partnership includes plans for a limited Spring 2027 capsule collection, extending his role from ambassador to creative collaborator as the brand develops its next chapter with him.
