Tommy Hilfiger teams up once again with Jisoo for the brand’s Holiday 2025 campaign, A Hilfiger Holiday. Marking their fifth collaboration, the South Korean singer and actress brings her sense of style to a series of looks that reimagine Hilfiger’s classic American prep through a global lens.
Photographed by Yoon Ji Yong and styled by Choi Ja Young, the campaign places Jisoo at the center of Hilfiger’s festive narrative. Each image reflects a confident reinterpretation of traditional preppy dressing, tailored, refined, and ready for the season. The collaboration continues a creative partnership that has come to define the brand’s recent direction.
In the campaign, Jisoo wears some of her favorite Hilfiger pieces, including a tailored bomber jacket layered over an oxford shirt, paired with a wool-blend pleated miniskirt and classic penny loafers. Another ensemble features a varsity jacket over a rugby terry sweatshirt, styled with ’70s-inspired high-rise wide-leg jeans and loafers. The final outfit showcases a textured “Lady Jacket” paired with the same wide-leg denim.
“It’s about celebrating from the heart, while expressing your style and personality at every moment,” says Tommy Hilfiger, recalling family gatherings that inspire the brand’s seasonal energy. This philosophy shapes the Holiday 2025 Collection, where American classics meet modern textures and rich fabrics.
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For Jisoo, the collaboration extends beyond modeling, her interpretation of the clothes reflects a broader dialogue between American design and Korean fashion sensibility. Her influence continues to expand Hilfiger’s reach among a generation of consumers drawn to authenticity and personal expression through style.
