JISOO takes center stage as Tommy Hilfiger continues its Fall 2025 campaign, “The Hilfiger Racing Club,” a concept that transforms the energy of motorsport into a preppy narrative. She steps onto the racetrack with her understated elegance and confident presence, bringing her individuality to the storyline as photographed by Yoon Ji Yong.
The Hilfiger Racing Club frames the campaign as a stylish return to race club nostalgia, infused with the contemporary pulse of the brand. Tommy Hilfiger describes the project as one that brings together speed, style, and a touch of luxury race club charm. For him, prep has never been about rigid rules but about reinvention, and this campaign reflects that vision. JISOO shares that stepping into this setting felt classic and cool, with her personal fondness for vintage cars aligning naturally with the mood of the shoot. She notes that the experience gave her the freedom to express herself while wearing the collection in a way that felt playful yet sophisticated.
The collection itself reflects Tommy Hilfiger’s long-running exploration of prep, updated this season with a fresh lens rooted in New York City. The city’s traditions of layering and texture play are reworked into looks that feel personal and refined. JISOO models a navy varsity-style coat paired with a crest sweater, a pleated skirt layered with a camel jacket, and striped knits that reference heritage but remain modern in execution. Each piece demonstrates how the brand twists classic American style into something familiar yet renewed. JISOO calls her favorite look the striped top paired with a pleated skirt and camel jacket, describing it as both classic and playful.
Tommy Hilfiger emphasizes that reimagining prep has guided his creative vision for 40 years. He recalls how gatecrashing American style, entering spaces in unexpected ways, helped the brand define itself. From the early Times Square billboard in 1985 that placed his name next to established designers, to hip-hop’s embrace of Tommy Hilfiger in the 1990s, to red carpet moments that drew global attention, this approach has always underpinned the brand’s impact. Today, JISOO represents that same spirit of confident disruption, bringing her influence across music and fashion into the campaign. Hilfiger notes that she doesn’t follow trends but defines them, which makes her the ideal partner for this chapter.
For JISOO, her collaboration with Tommy Hilfiger has felt natural over the course of four campaigns. She describes it as an evolution that has grown with her, culminating in this racetrack narrative that adds sophistication and energy to the women’s collection. Whether through custom looks designed for her during Blackpink’s New York tour or through her role in major campaigns, she has consistently brought her perspective to the brand’s interpretation of Americana.
Alongside JISOO, the campaign also features Nicholas Hoult and Claudia Schiffer, continuing the brand’s legacy of working with influential figures who shape contemporary culture.
DISCOVER: Nicholas Hoult and Claudia Schiffer Star in “Hilfiger Racing Club”
With “The Hilfiger Racing Club,” Tommy Hilfiger pushes prep into a new setting while keeping its core identity alive. The Fall 2025 collection is available online, in Tommy Hilfiger stores worldwide, and through select wholesale partners, offering fans the chance to take part in this latest chapter of American style retold through motorsport energy.
