Jaeger-LeCoultre has named Robert Pattinson its newest Global Ambassador, bringing the British actor into the Swiss watchmaker’s international roster. The appointment arrives with a new campaign featuring Pattinson wearing the Master Control Chronometre Perpetual Calendar, a model produced and assembled at the Manufacture-Atelier in the Vallée de Joux.
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The partnership follows Pattinson’s appearance at the 2026 Academy Awards, where he wore a then-unreleased rose-gold version of the Master Control Chronometre Perpetual Calendar. The watch generated attention before Jaeger-LeCoultre officially introduced the new Master Control Chronometre collection in April. Pattinson now returns to the model as the face of the brand’s latest campaign.
Jaeger-LeCoultre positions the actor’s independent approach to his career, creative choices and understated personal style alongside the principles that shape the Manufacture and its watchmaking. The 39mm Master Control Chronometre Perpetual Calendar runs on Jaeger-LeCoultre’s automatic Calibre 868 and combines a perpetual calendar with a moon-phase display and a 70-hour power reserve.
The stainless-steel edition uses a blue-grey gradient sunray-brushed dial with polished rhodium-finished numerals and hour markers. Opaline and azuré finishes define the calendar counters, while a hammered platinum-leaf moon appears within the moon-phase display. An integrated stainless-steel bracelet continues the combination of brushed and polished surfaces used across the case.
Robert Pattinson is a British actor whose career spans major studio productions and director-led cinema. More recently, he starred in Bong Joon Ho’s Mickey 17 and Lynne Ramsay’s Die My Love, followed by 2026 releases The Drama with Zendaya and Christopher Nolan’s The Odyssey. He also leads the upcoming Primetime, in which he plays Chris Hansen and serves as a producer, and appears in Dune: Part Three. Pattinson is currently filming The Batman: Part II, returning as Bruce Wayne under director Matt Reeves.
Pattinson’s appointment formalizes a connection that Jaeger-LeCoultre had already begun introducing publicly through his Oscars appearance. The new campaign now places him directly alongside one of the Manufacture’s major 2026 releases, establishing the Master Control Chronometre Perpetual Calendar as the first watch associated with his role as Global Ambassador.
