Burberry welcomes the festive season with its 2026 holiday campaign, Wrapped in Burberry: Celebrating 170 Years. Directed by Harmony Korine, the film transforms an English country house into the setting for an elaborate Christmas gathering, bringing together familiar faces from film, fashion and sport. Pierce Brosnan and Fiona Shaw lead the cast, welcoming guests for an evening of festivities, unexpected activities and glamorous dressing.
HOLIDAY SEASON
“We wanted to celebrate 170 years of Burberry with a proper party,” says Chief Creative Officer Daniel Lee. “Family, friends, great gifts and everyone dressed up.” Korine directs the action at Longleat House in Wiltshire, the historic seat of the Marquess of Bath. Brosnan and Shaw welcome Cara Delevingne, Dylan Brosnan, Dwyane Wade, Gabrielle Union, Kim Min-ha, Nico Parker and Wu Lei for a playful interpretation of a traditional British Christmas gathering.
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The festivities begin with golf buggy races and country walks before moving indoors for party games and gift exchanges. An oversized disco ball takes centre stage as the gathering turns into an evening party. Emma Thynn, Marchioness of Bath, also makes a cameo appearance.
The disco track Do You Wanna Funk? by Sylvester and Patrick Cowley accompanies the final festivities, with Brosnan joining the dancing. Shaw closes the film on a sofa, reflecting on the evening.
Burberry places cashmere at the centre of its seasonal offering, introducing new textures and colours across outerwear, knitwear and accessories. The Kensington trench coat arrives in lightweight brushed cashmere, with shades ranging from ivory white, black and navy to camel and bouquet pink. Cashmere capes feature shearling collars, belts and leather trims, while sweaters incorporate tonal elbow patches and subtle Knight embroidery.
The House Check cashmere scarf, produced in Scotland using traditional techniques, comes in more than 40 colours. The selection includes the new Blackwatch Check, drawing inspiration from historic tartan. Cashmere-blend beanies, gloves and socks complete the winter accessories offering.
Burberry also introduces new bag treatments, including the Horseshoe in check bouclé and velvet vanity cases. Check bags arrive in archive beige and chocolate brown, while the men’s assortment includes iron-grey City Check bags, wallets and a briefcase.
Childrenswear includes smaller versions of gabardine trench coats and down-filled puffers, alongside cashmere and wool knitwear featuring checks, argyle patterns and colourful hearts.
For the first time, Burberry partners with Smythson on leather notebooks and travel-friendly folding chess and backgammon sets. The collection features archive beige, currant red, black and forest green.
The gift selection extends to dogs through knitted check sweaters, check-woven bandanas and a blanket featuring the Burberry Knight. Burberry also offers complimentary embroidery, allowing customers to personalise selected scarves and cashmere sweaters with up to five initials or icons.
Festive window displays recreate the atmosphere of a British country house through check curtains, oversized books, upholstered armchairs, Christmas trees and Thomas Bears. The Cashmere Shop presents scarves, knitwear, lightweight layers and outerwear. Burberry completes its gifting experience with complimentary wrapping, including ribbon-tied boxes and a newly developed scarf tube.
this brand is just lost , completely.