PRADA Womenswear Spring Summer 2014

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First look of the showstopping new Prada spring summer 2014 collection presented today during Milano Fashion Week. Miuccia Prada stays true to season's sentiment, delivering a mesmerizing explosion of colours. The summer palette is morphed into artful prints celebrating in a unique manner the merger of graphic design and fashion. 

While season conscious the collection also presents a strong presence of outerwear. Classic elements are mixed with sportswear influences, while a reference to the 60's and 70's is portrayed in a refreshing manner. Embellishments used in the designs are as ever a unique tie to the Italian label and it's delicate craftsmanship.

The artwork comes from the muralists Miles “El Mac” Gregor, Mesa, Gabriel Specter, and Stinkfish, and illustrators Jeanne Detallante and Pierre Mornet, invited by the house to engage themes of femininity, representation, power, and multiplicity on the walls of the Via Fogazzaro show space in Milan. (more about the showspace coming soon!)

Discover some of the key looks from PRADA's SS14 collection below: 

PRADA milano fashion week milano fashion week milano fashion week milano fashion week milano fashion week milano fashion week milano fashion week milano fashion week milano fashion week PRADA milano fashion week

WEB: PRADA.com | images courtesy of © PRADA 

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