EDDIE REDMAYNE IS THE NEW FACE OF PRADA

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When it comes to menswear PRADA campaign is no stranger to actors, this time actor EDDIE REDMAYNE is the face of label’s Fall Winter 2016 advertisement. While Miuccia Prada and her team’s casting for the men’s campaign is pretty much a prediction of Oscar winners-to-be, EDDIE already has an Oscar under his belt, and we are sure quite a few nominations in the years in front of him and fingers crossed a few more wins.

The present moment presents itself as a theatre of history. Prada’s Fall/Winter 2016 Menswear campaign performs this idea in a suite of striking portrait allusions. One of contemporary cinema’s most celebrated actors Eddie Redmayne takes centre stage. Redmayne is no stranger to immersing himself in historically significant characters. His lead roles have won him Tony and Olivier awards for the play Red and an Oscar for The Theory of Everything. Following his Oscar-nominated role in The Danish Girl, later this year sees the anticipated release of JK Rowling’s Fantastic Beasts and Where to Find Them, in which Redmayne stars. Redmayne, here, assumes a number of roles  hero, villain, revolutionary either against a neutral grey background, or a rich red split by a romanticist view of idealized nature. The poses are strident and statuesque. They echo the mannerisms of protagonists in great museum collections or epic literature, makers of history and cultural memory. – from PRADA

In charge of the photography was the celebrated fashion photographer Craig McDean, the images also masterfully reflect the sentiment of the PRADA FW16 MENSWEAR SHOW. Discover more of the shoot after the jump: 

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All Images Courtesy of PRADA

 

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