Luxury house CHANEL introduces a new chapter in its ongoing dialogue between scent and adornment. Building on the legacy of its legendary N°5 fragrance, the Maison unveils a fine jewelry collection that gives material form to the icon’s abstract codes. The N°5 line now includes reinterpretations in yellow gold – a ring, a single earring, and a sculptural bangle – that further extend the creative expression first introduced in 2021 with the High Jewelry 55.55 necklace.
Originally created to mark the centenary of the perfume, the 55.55 piece featured a 55.55-carat diamond and now serves as a reference point for these latest additions. Each new design channels the geometry and symbolic resonance of the number 5, translating its visual power into tactile form through a considered balance of structure and fluidity.
The number 5 carries specific meaning at CHANEL. From Gabrielle Chanel’s decision to debut her fragrance on the fifth day of the fifth month to the 2.55 handbag, this numeral has long been threaded through the House’s history. Its angular structure and rhythmic proportions now guide the design of necklaces and bracelets that place the number at their core.
Each piece is constructed with a focus on the number’s visual impact. The necklaces – both in standard and choker lengths – feature a central diamond-set “5” that cradles a 0.30 carat GIA-certified diamond. The same motif carries through to the bracelet, where an invisible clasp is hidden within the numeric shape. The result is as technically refined as it is symbolic.
The CHANEL N°5 collection explores variations in white, beige, and yellow gold – a nod to the golden hue of the fragrance itself. This trio of metals is used to accentuate the contrast between highly polished surfaces and diamond pavé. A necklace and bracelet rendered in articulated segments channel the lines of classic diamond jewelry while offering unexpected visual punctuation through the number 5 form.
The new yellow gold additions – bangle, ring, and earring – add sculptural emphasis to the line. Each piece mirrors the architecture of the original perfume bottle, with beveled edges and mirror finishes that reflect light with precision. The drop motif, reminiscent of a single droplet of perfume, appears as a recurring element, suggesting the trace of scent left on skin.
The design language of N°5 jewelry follows five distinct codes rooted in the Maison’s history. These include the ribbon-like line of diamonds, the central closed-set brilliant diamond, the articulated drop, the beveled and polished contours of the number 5, and the use of white, beige, and yellow gold to mark subtle shifts in tone and light.
To introduce the N°5 collection, CHANEL produced a short film shot on Lake Garda by director Gordon von Steiner. The cinematic short features models Loli Bahia and Finley Prentice, styled by Katie Burnett and filmed by director of photography Stuart Winecoff. For the campaign, Loli Bahia wears the pieces with composure and precision, expressing the collection’s visual narrative through her controlled presence. In charge of beauty were hair stylist Benjamin Muller and makeup artist Christine Corbel.
