MAC Cosmetics has launched its new “Lipglass Air” Non-Sticky Gloss in a bold Mother’s Day campaign featuring model Amelia Gray and her mother, Lisa Rinna. The campaign, titled “Born Famous,” takes a playful twist on the “nepo baby” conversation.
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Aida Moudachirou-Rebois, SVP and Global General Manager of MAC Cosmetics, explained that the campaign aimed to flip the nepo baby narrative, using it as a catalyst for something unexpected. “By placing this icon at the heart of the discourse, we’ve built a social-first campaign designed to cut through the noise and drive cultural chaos,” Moudachirou-Rebois said.
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Joining Amelia and Lisa Rinna in the campaign are other celebrity children, including Zaya Wade, daughter of basketball legend Dwayne Wade, and Francesca Scorsese, daughter of iconic filmmaker Martin Scorsese. Together, they represent the next generation of influencers shaping the beauty industry, making the “Lipglass Air” launch feel like a cultural moment.
The new “Lipglass Air” gloss promises to deliver eight hours of hydration and a plump, shiny finish without the usual sticky feel. The formula is lightweight and buildable, with a range of shades such as “Zephyr,” “Snobbish,” and “Aesthetic.” At $25 USD, the gloss offers a fresh alternative for those who love a glossy lip but dislike the mess often associated with traditional formulas.
For Amelia Gray, this collaboration holds special meaning, as she grew up surrounded by MAC Cosmetics products, largely thanks to her mom’s own “Lipglass addiction.” Gray recalls childhood memories of digging through Rinna’s MAC collection and experimenting with makeup. The campaign celebrates the new gloss while also emphasizing the close bond between mother and daughter, showcasing their mutual passion for MAC. Their collaboration highlights how they inspire one another, both in their beauty journey and in life.
