Apple Store by Gensler

Project: Apple Store

Location: London, United Kingdom

Designed by Gensler

For Apple’s first European flagship store, Gensler enhanced an interactive environment design that reinforces this lifestyle-driven brand. A structural glass staircase and bridge connect the ground floor where Apple’s products are featured to the second-floor Genius Bar offering customer support. The second level also features a studio where customers interface with Apple’s creative staff, an auditorium for presentations, and a children’s alcove. Gensler’s custom-designed “light ceiling” creates a sense of daylight through its tilted panes of hand etched semi-reflective glass.