Project: Barneys New York
Location: Dallas, Texas
Designed by Gensler in collaboration with Barneys and a cadre of fine artists, the Dallas flagship elevates the mall retail experience to the level of art gallery exhibition. In contrast to the luxe retailer's customary upscale urban settings, the new Barneys establishes an arresting presence at high-end NorthPark Center mall. Employing mixed-media murals and hanging sculptures in a blended expression of art and architecture, the iconic store communicates culture-conscious sophistication for discriminating shoppers. Inside, major interior elements conjoin to set a sumptuous stage for merchandise, while celebrating the luxury and refined taste synonymous with Barneys' brand.