YMC Spring Summer 2014 collection gives an ease of contemporary sentiment to classic men's wardrobe. Carefully selected summer nuances, go hand in hand with the refreshing lines chosen for the season. The dominant denim shares the spotlight, while often creating compact but coveted looks.
The subtle design is more than inspired by Raymond Loewy's ‘You must create’ slogan, appropriately forming the label's name. YMC was founded back in 1995 by Fraser Moss and Jimmy Collins. Their SS14 collection was presented during the recent London Collections: Men at BFC Showspace.
Discover more of the runway imagery below:
Models: Aaron Vernon, Benjamin Jarvis, Chris Beek, David Valensi, Earl James, Erik Andersson, Harrison Sullivan, Harry Curran, Harry Smart, Jourdan Copeland, Konan Hanbury, Marijn Valk, Satoshi Toda, Toby Norman, Zakaria Khiare