The famed designer duo Viktor & Rolf opened the doors of their Paris flagship store located in the prestige 1st arrondissement at the 370, rue Saint-Honoré in Paris. The massive 7000 square feed space presents the true sentiment of Viktor & Rolf through the design of Pierre Beucler and Jean-Christophe Poggioli of Architecture & Associés, The new store houses a vast selection of label's collections, from womens ready to wear to handbags, shoes, eyewear, leather goods, various other accessories as well as a selection of menswear pieces. Limited edition products from V&R's well known apparel and fragrance designs will find its place in the new store as well.
“We have always considered Paris to be our fashion home and are therefore very proud to open a flagship store, a proper place of our own. With the avant-garde design of neo-classically inspired ghost architecture, executed in all grey felt, a new code of the house is introduced, the point of reference for future expansion” – Viktor&Rolf.