Timex Watches by We Are The Roads

The talented We Are The Roads (Bernstein & Andriulli) captured the new Wear It Well campaign for Timex in the classic black and white with styling from Mobolaji Dawodu. The Roads began discussing the project with art director Karen Hite at Toth & Company “several months before we shot it,” explained Sarah Rhoads. “Going into it, we had an extremely clear idea of what [Toth] wanted and what Timex wanted, so it was a happy marriage of our three respective visions.“

Stars of the session are Douglas Hiller at MSA in New York, Gole Wingo at Wilhelmina NYC, Giulia Bizz at MC2, Mega Gouveia at Major Models, and Brandon Michael at Q Models.