Danish brand Soulland presented their Spring Summer 2016 collection on Saturday at London Collections Man. For this season’s collection Soulland collaborated with American artist Charlie Roberts.
“I bought some of his work, and then I went to his gallery in Copenhagen a couple of times and they said, “Charlie’s been to the store and he really likes your stuff.” Then we had a coffee and a conversation, and realised we have a lot of interests in common. So we just slowly started working on something together. His work is full of references from like modern hip hop. It’s also very low-brow, very like rap music is nowadays. And that’s the fun part about it. We talked a lot about the scene, the Chicago rap scene, and the new breed of Atlanta rappers. From the end of the millennium everything in hip hop was about following the rules of the 90s. And then from about 2008/2009 a lot of rappers went bankrupt and a lot of labels went bankrupt, so people just really went back to square one. Now it’s like everyone can produce and everyone can make a beat, and there’s no rules.” – Soulland’s Creative Director Silas Adler about his collab with artist Charlie Roberts (for i-D Magazine).