Discover Prada‘s new digital project Prada Mod Eyewear featuring American top model Vanessa Moody showcasing the collection in a digital film. Matteo Frittelli directed the film, with creative direction from Joakim Dahlqvist, and styling by Luca Federico.
“With Moody charmingly representing a strong, confident femininity, the film encapsulates a contemporary interpretation of British Mod Culture and its immersive, bold ideology. Bold, international and free thinkers, Mods were communicating more than just a fashion statement — it was a lifestyle, a state of mind.
As the leader of a ‘Mod Tribe’, Vanessa Moody seems to almost float through the post-industrial landscapes that surround her, while hidden messages, taking inspiration from Alan Sillitoe’s literary mantra, “Whatever people say I am, that is what I am not” unfold like a neo-realist riddle on screen. Each word from the mantra is revealed as a piece of a cryptic enigma through eight episodes.“
Model Vanessa Moody
Director Francesco Maria Tiribelli
Film Director Matteo Frittelli
Creative Director Joakim Dahlqvist
Director of Photography Paolo Bellan
Stylist Luca Federico
Executive Producer Alessandro Farinella
To see the digital film and more of Prada Mod Eyewear’s collection visit: www.prada.com