Coach 1941 enlists pop star Selena Gomez and models Faretta, He Cong, Hiandra Martinez, Imari Karanja, and Kiki Willems to star in their Fall Winter 2017.18 campaign. In charge of photography was Steven Meisel, with styling from Karl Templer. Beauty is work of hair stylist Guido Palau and makeup artist Pat McGrath.
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