Discover Missoni‘s Spring Summer 2018 advertisement featuring reality star and model Kendall Jenner captured by fashion photographer Harley Weir. For the campaign Kendall was joined by Filip Roseen.
“Gigantic pictorial patchworks by th American artist Rachel Hayes are suggestively framed by White Sands National Monument and transformed into poetic multicolored extensions of the Missoni collections and guiding themes of the new Summer 2018 Campaign. Visions of an ode to natural charm and beauty are sensually and boundlessly energized through color. An expression of Missoni’s language, color unfolds in iconic vertical-and-horizontal stripes as well as the heterogenous rectangles found in Rachel Hayes’ work: patchworks of soft, sensual polychromatic silk that create sumptuously fluid designs against the dazzling monocromia of the glimmering desert landscape.“
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