Etihad Airways has launched a stylish new loungewear line which was presented at the Louvre Abu Dhabi last week. Designed by UAE fashion talent A Friend of Mine, the line is inspired by the simplicity, clean lines and timeless elegance of traditional Emirati clothing.
We are thrilled to be launching the new Etihad loungewear collection here at Louvre Abu Dhabi. This is after all an Abu Dhabi story. What the ladies at a Friend of Mine have managed to deliver is a testament to the tremendous talent and creativity which has become synonymous with our home city. In today’s throw-away culture, it has never been more important for us to challenge the norms and to create clothing which can be enjoyed inflight, yet be strong and trendy enough to be kept and worn again as a bespoke item, whether relaxing at home or out with friends. By doing so we also present our guests with a long-lasting and valuable memento of their experience with us. This is something uniquely Etihad and reinforces our position as the airline of innovation and choice. – Linda Celestino, Etihad Airways Vice President of Guest Experience and Delivery
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Images courtesy of Etihad Airways