Discover Kurt Geiger‘s Fall Winter 2018.19 advertising campaign featuring Dame Joan Collins, Jay Kay of Jamiroquai, artist Christabel MacGreevy, Radio DJ Nick Grimshaw, designer Dame Zandra Rhodes, models Alek Wek, Alice Dellal, Molly Smith, and Reece King. In charge of photography was Erik Torstensson, with styling from Sarah Richardson.
“This Autumn, Kurt Geiger is the place where style meets character. An attention-grabbing campaign enlists an eclectic line-up of British talent, from the iconic Dame Joan Collins to rising insta-star Reece King. United by their characterful style, they each embody the Kurt Geiger ethos that style is what you wear but character is how you wear it.“
“I’m glad it doesn’t look like any other campaign, because that’s precisely what we set out to do. I think the idea of shooting one pretty skinny model surrounded by product is dated and not representative of the diversity of the Kurt Geiger customer. It would almost be irresponsible to do that. The way many brands work nowadays their advertising doesn’t reflect modern life. There is nothing wrong with fantasy and aspiration, of course, but you need, I believe, a real connection to the customer nowadays. You need an authenticity and I wanted to get a cast of characters that brings out a sense of personal creativity and individualism. These are people who have incredibly strong identities and are good at expressing themselves. Fashion for me is about using the shoe or handbag to draw out your own style, rather than pretending to be someone perhaps you’re not. I don’t want it to feel like a costume, or dress up, it should be more natural than that. And so showing such diversity was really key.” – Rebecca Farrar-Hockley, Chief Creative Officer of Kurt Geiger.