Discover H&M‘s Holiday 2018 advertising campaign starring Parks and Recreation alumni Aubrey Plaza, alongside Grace Elizabeth, Hana Jirickova, Elizabeth and Victoria Lejonhjarta, Eric Rutherford, Adonis Bosso, and Hugo Sauzay among others captured by fashion photographer Cass Bird. American film director Matt Piedmont was in charge of Hotel Mauritz – H&M‘s Holiday 2018 six-episode mini-series.
“The festive season is full of opportunities for dressing up, but it is also about spending quality time with your loved ones. At H&M we’ve developed a holiday collection that’s versatile, with pieces that cater for both discos and down time. Our knitwear for both men and women is effortlessly elegant; our childrenswear is full of beautiful fabrics. They all make perfect gifts – but you might just be tempted to keep them for yourself.” – Pernilla Wohlfahrt, H&M’s Design Director.
For more images + video campaigns continue below: