Canadian model Amber Witcomb stars in Paul Smith‘s Spring Summer 2019 womenswear campaign captured by fashion photographer Theo Sion. In charge of styling was Max Pearmain, with beauty from hair stylist Luke Hersheson, and makeup artist Miranda Joyce.
Related: Paul Smith SS19 Menswear Collection
“Contemporary British tailoring remains at the core of every Paul Smith collection, as Paul looks to refresh and reinvigorate the suit for men and women. Informed by his personal experience of softening the stiffness of tailoring in the early 1980s, this season reintroduces volume in silhouette, coupled with the lightness that’s provided by modern fabrics, to create tailoring that is smart yet relaxed. The colour scheme and styling references the irreverence of the punk movement, looking back to a time when the icons of the genre began to adopt and co-opt traditional British tailoring in the late 1970s.
Paul’s love of cycling also finds expression in the new collection and emphasises the continued influence of sportswear on his design work, as technical fabrics are incorporated to deliver greater function and comfort. Hints to cycling range from the obvious, as fully functional cycling jerseys are styled with classic tailoring, to more subtle references as monochrome check patterns on knitwear, socks and women’s bags referencing a famous jersey worn by one of Paul’s sporting heroes, the British cyclist Tom Simpson.“
Photography © Theo Sion for Paul Smith
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