The campaign is shot inside a dance studio led by world-renowned choreographer Tanisha Scott and features her dancers Noemi Janumala, Dakota Moore, Avi McClish, and Olivia Burgess. The girls bring to life a bold attitude and easy sensuality of the collection through a series of warmups and cool-downs.
Following four seasons of subversive plays on the aesthetic codes of adidas, Wang this season changes gears and, with his signature humor, proposes clubbing as the ultimate form of exercise—and this collection as the perfect gear. Wang mixes fashion and function with a touch of 80s-era athleticism to define a genre of clothing he calls “club leisure”—clothes for the gym, the club, and anywhere in-between. Wang’s knack for pre-styling is evident in pieces like an engineered sock-legging hybrid—white double knit tights with built-in ’80s style athletic socks emblazoned with the upside-down adidas trefoil. – from adidas by Alexander Wang
adidas Originals and Alexander Wang Season 5 drops on May 25 at select retailers and adidas Originals and Alexander Wang flagship locations, as well as both brands’ e-commerce sites.