British fashion photographer and filmmaker Rankin directed Rolls-Royce Phantom‘s Rules Rewritten campaign featuring Game of Thrones star Gwendoline Christie. The campaign celebrates the appeal of the eighth generation of Phantom, with Emmy nominated actress Gwendoline Christie (Lady Brienne of Tarth in ‘Game of Thrones’) as a symbol of non-conformity and unapologetic success.
“Rolls-Royce is the ultimate British brand. Number one of one. Eight years ago I got the chance to drive Phantom when working on ‘The Spirit of Ecstasy’ centenary. It was the best driving experience of my life. Not only was it exhilarating, I actually felt like a rebel and a part of that iconic history. I realised that Rolls-Royce is the ultimate brand for a reason. Phantom’s got that attitude, that exhilarating and effortless wild side that you can enjoy from the second you start the engine. In my film with Gwen I wanted to express this one-of-a kind sensation, I wanted everyone to know exactly why Rolls-Royce are the best of the best and why Phantom is the icon. Everyone should try it.” – Rankin
“The Rolls-Royce Phantom is a car of rare timelessness. It epitomises excellence in craftsmanship and authentic luxury in modern terms. Working with the legendary photographer Rankin and his team was a blast! They inherently respected the iconic status of this motor car and have vividly translated it with playful subversion, strength and humour. It is a true delight to be part of Rolls-Royce Iconography.” – Gwendoline Christie
Featuring: Gwendoline Christie
Executive Creative Director: Rankin – rankin.co.uk
Creative Director: Vicky Lawton
Creatives: Julia Salotti, Jess Ardizzone
Strategy & Insights: Laura Cooper
Executive Producer: Nicola Kenney
Senior Producer: Claire Luka
Production: The Graft
Stylist: Anna Hughes-Chamberlain
DOP: Tony C. Miller
Colorist: Simona Cristea
Post-Production: No8 LDN
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