Discover Emilio Pucci‘s Spring Summer 2020 collection that celebrates brand’s innovative roots, and looks to the future merging extravagance with technology, presented on Thursday, September 19th, during the ongoing Milan Fashion Week.
“The collection reads as an invitation to spend lively, intense moments with Pucci, as if filtered through an iridescent, mesmerizing prism—a journey where images and suggestions are seamlessly morphing, as if into a fluid, free-flowing time frame. The label’s innovative roots are celebrated through a LUXURY ACTIVE attitude, which pays homage to the modern silhouettes designed in the early ’60s by the forward-thinking Marquess, who introduced sporty stretch fabrications for lean, kaleidoscopic-printed new leggings, to enhance a sense of dynamic ease. This very same flair is conveyed in body-con silhouettes contouring the body, a veritable body-mapping where stretchy yarns are worked in sophisticated jacquard patterns via cutting-edge technology. The famous Vivara motif is reproduced as openwork on leggings and fitted tops; it’s translated into multi-dimensional, vibrant print patterns on jersey, nylon, poplin or cotton drill, or else it’s pieced together with different fabrications for hybrid, versatile, sporty outfits.
The same verve which infuses movement with a dynamic sensuality and an aristocratic extravagance can be perceived in a time of fluidity and joie de vivre—a FLAMBOYANT DAY which smoothly glides into evening. The wardrobe is effortless, lightweight and practical, with a natural flair for eccentricity. Short dresses, luxurious soft tailoring, easy and fresh suiting, elegant pajamas-palazzo. The Vivara print is given an elastic, cinetic quality in bonded viscose slipdresses, the laser-cut,ondulating skirt better enhancing a feel of dynamic femininity. The Ciwara print softens into watercolor hues, giving vitality to the signature Pucci caftans. Leather is openworked and embroidered as if it were Broderie Anglaise; printed cut-outs appliqués decorate imaginative new versions of classic shirtdresses.”
Images Courtesy of © PR Consulting / Emilio Pucci