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#LFW: pushBUTTON Spring Summer 2020 Collection

With SS20, pushBUTTON is getting ready for the upcoming 22nd century

pushBUTTON
© pushBUTTON

Discover pushBUTTON‘s Spring Summer 2020 Collection, that explores huge and disappointing difference between the 21st century we imagined and the 21st century we live in, presented on Tuesday, September 17th, during the recently finished London Fashion Week.

Spring Summer 2020 Womenswear

pushBUTTON
© pushBUTTON
© pushBUTTON

“The 21st century, which only seemed like a distant fantasy future, is here, but nowhere can we find cyborg policemen nor flying skateboards. No post-apocalyptic military regimes or vacations to the other side of the moon. We continue to live the very ordinary and pathologically cellphone dependent present: not too different from the close past but a little different from what we had imagined.

© pushBUTTON
© pushBUTTON
© pushBUTTON

We still miss the 90’s, wear vintage jeans, listen to the oldies but goodies pop, and walk our beloved living dogs in the open air. The 21st century that’s not much different with the 20th century! Here’s our attempt to reinterpret pushBUTTON’s 2020 odyssey, to make it relevant to the upcoming 22nd century, our newly defined “future”.

Bally US

Images Courtesy of © Village / pushBUTTON

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