in , , , ,

#MFW: SPORTMAX Spring Summer 2020 Womenswear Collection

SPORTMAX SS20 sets sails on a journey with a sense of freedom and levity


Discover SPORTMAX‘ Spring Summer 2020 collection, inspired by Daniel Wurtzel’s artwork, which communicate a sensation that frees the body and soul, presented on Friday, September 20th, during the ongoing Milan Fashion Week.

Spring Summer 2020 Womenswear


The collection powerfully mixes neo-romantic femininity and Sportmax’s signature interpretation of tailoring. The flying fabrics, the triangular shape of the sail, ropes and stitching define new silhouettes. The attitude of this aesthetic code turns around the idea of lightness, movement and femininity.


The collection plays with the contrasts between precise tailoring and the delicate fluidity of blouses and printed dresses in soft colors that appear to be faded by the sun. Fluid dresses in distinct silhouettes are characterized by important volumes and transparencies. Draping has been interpreted to emphasize an ideal femininity. Kaftans and shirt dresses are paired with knit ponchos or tops. The tailored suit is offered in feminine colors and soft fabrics, while pants and skirts are styled with puffy flower-print shirts or blouses with chains and leather band details. Floral prints in a hushed color palette are emphasized with a glossy effect.

Bally US

Images Courtesy of © Max Mara / Kwang Sia

What do you think?

1 point
Upvote Downvote


One Ping

  1. Pingback:

Leave a Reply

Your email address will not be published. Required fields are marked *




Get The Latest Updates Straight To Your Inbox!

By subscribing to our newsletter you agree to DESIGN SCENE's Terms of service.

Alek Wek

Alek Wek is the Face of Roberto Cavalli Fall Winter 2019.20 Collection

Jessica Candradi

DESIGN SCENE STYLE: Till Death by Jessica Candradi