Discover SPORTMAX‘ Spring Summer 2020 collection, inspired by artwork of artist Daniel Wurtzel, which communicate a sensation that frees the body and soul, presented on Friday, September 20th, during the ongoing Milan Fashion Week.
Daniel Wurtzel has also created the dynamic runway, in a sail boat like atmosphere the catwalk simulated a stunning summer breeze.
The collection encapsulates the label’s dedication to creating outfits ready for a woman on the run. The outerwear manages to stream far away from the now passing athleisure trend by celebrating the long heritage of the Italian fashion house. This year the fashion house is set to celebrate it’s 50th anniversary, thus the design team has mixed their own take on new trends along with the fashion house’s signature lines.
Discover all the looks from the Spring Summer 2020 runway in Milano:
“The collection powerfully mixes neo-romantic femininity and Sportmax’s signature interpretation of tailoring. The flying fabrics, the triangular shape of the sail, ropes and stitching define new silhouettes. The attitude of this aesthetic code turns around the idea of lightness, movement and femininity.
The collection plays with the contrasts between precise tailoring and the delicate fluidity of blouses and printed dresses in soft colors that appear to be faded by the sun. Fluid dresses in distinct silhouettes are characterized by important volumes and transparencies. Draping has been interpreted to emphasize an ideal femininity. Kaftans and shirt dresses are paired with knit ponchos or tops. The tailored suit is offered in feminine colors and soft fabrics, while pants and skirts are styled with puffy flower-print shirts or blouses with chains and leather band details. Floral prints in a hushed color palette are emphasized with a glossy effect.“
Images Courtesy of © Max Mara / Kwang Sia