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PFW: MAME KUROGOUCHI Fall Winter 2020.21 Collection

For FW20 collection, Mame Kurogouchi was inspired by her recent trip to Iceland

MAME KUROGOUCHI
©MAME KUROGOUCHI

Discover Mame Kurogouchi‘s Fall Winter 2020.21 Collection that was inspired by Iceland’s countryside and landscape, and it explores the notion of being embraced by nature, presented on Monday February 24th, during the recently finished Paris Fashion Week.

FALL WINTER 2020.21 WOMENSWEAR

MAME KUROGOUCHI
©MAME KUROGOUCHI
MAME KUROGOUCHI
©MAME KUROGOUCHI
MAME KUROGOUCHI
©MAME KUROGOUCHI

During a recent trip to Iceland, a patch of dry grasses broke an accidental fall in the countryside. The naturally occurring weave formed by these tangled grasses reminded her of the grid and latticework of traditional baskets and connected to her interest in the “wisdom of everyday life” she had considered when reading Hideyuki Oka’s “The Art of Packaging”. As a result, traditional basket making techniques provided the recognisable bone structure to the season’s shapes that come to cover and protect the human form.

MAME KUROGOUCHI
©MAME KUROGOUCHI
MAME KUROGOUCHI
©MAME KUROGOUCHI
MAME KUROGOUCHI
©MAME KUROGOUCHI

Rather than be dutiful imitations of reality, inspirations are transcended to their idealized form through techniques traditional and modern: floral motifs nodding to the Icelandic landscape and lattice patterns are evoked using signature jacquard weaves; delicate strands of shiny thread woven into wool duvet jackets or a chequered pattern pay homage to the memory of morning dew reflecting a sunbeam. Linen laces are woven like baskets by applying embroidery techniques, which add dramatic movement and stunning visual effects on jackets or the sleeves of dresses. Loosely woven knitwear proposes subtle yet novel layering ideas.

Courtesy of © MAME KUROGOUCHI / PR Consulting Paris

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