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GUCCI Celebrates Everyday Rituals with the Fall Winter 2020.21 Campaign

Creative director Alessandro Michele presented Gucci’s Fall Winter 2020-2021 collection with the latest campaign

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©GUCCI

Discover GUCCIs Fall Winter 2020.21 advertising campaign featuring Vaquel Tyies, Josefine Hortsmann, Delphi McNicol, Lawrence Perry, Mae Lapres, and Amanda Ljunggren.

GUCCI
©GUCCI

Models were also the photographers,storytellers, producers and scenographers of  #GucciTheRitual campaign. In charge of creative direction was Alessandro Michele, with art direction from Christopher Simmonds. For the self portraits models are wearing Gucci‘s Fall Winter 2020-2021 collection.

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GUCCI
©GUCCI
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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

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CREDITS
Gucci FW 2020-2021 collection
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds

VIDEO MUSIC
Sony/ATV: “Alright”
Writers: Gareth Coombes, Daniel Goffey, Michael Quinn
© 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD
BMG:  Supergrass
“Alright”
(P) 1995 The Echo Label Limited, a BMG Company
“courtesy of BMG Rights Management (Italy) Srl”

Courtesy of ©GUCCI

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