Camera Nazionale della Moda Italiana (CNMI) has announced the first edition of Milan Digital Fashion Week to be held from July 14 to July 17, 2020. The calendar will be continuously adjourned on the website cameramoda.it and will display Spring Summer 2021 menswear and mens and womenswear pre-collections to a digital audience. 37 brands are announced to participate, including two live-events by Dolce&Gabbana and Etro.
For the first time in its history, CNMI is experimenting with a highly-innovative formula, through a live, digital platform that represents a new form of storytelling for the Italian fashion industry. Milano Digital Fashion Week is a dynamic response to the complexity of today. It’s an ultra-inspiring tool, designed to support, rather than replace, the physical fashion calendar, which will resume in September and will remain vital in promoting Made in Italy and the value of its manufacturing prowess. The China We Are With You project launched in February was a precursor to this initiative. The digital portal allowed the Chinese public to experience the Milano catwalk shows, despite travel restrictions brought on by the Covid-19 pandemic. Empowered by that initiative, we are presenting a revolutionary project that will open up Milano Fashion Week to a new audience of non-professionals: a demographic composed of younger generations who consume fashion via images and to whom CNMI has assumed the role as “fashion translator” with the aim of conveying the creativity and culture that emanates from the Italian fashion word. – explains CNMI President Carlo Capasa.
Milano Digital Fashion Week will unfold in four days of live events and will be available 24/7, covering different time zones, including the USA.
See the full schedule after the jump:
Tuesday 14 July
10:00 CNMI PRESS CONFERENCE
12:00 MSGM
12:30 MAGLIANO
13:00 PLAN C
13:30 VALEXTRA
14:00 PRADA
15:00 ALBERTA FERRETTI
16:00 VIVETTA
16:30 EDITHMARCEL
17:30 PHILIPP PLEIN
18:30 CNMI OPENING COCKTAIL
Wednesday 15 July
10:00 ETRO
11:00 LES HOMMES
12:00 MTLstudio MATTEOLAMANDINI
13:00 FABIO QUARANTA
13:30 APN73
14:00 M1992
14:30 UNITED STANDARD
15:00 SUNNEI
16:00 SERDAR
17:30 DOLCE&GABBANA
Thursday 16 July
10:00 SIMONA MARZIALI – MRZ
11:00 ERMANNO SCERVINO
12:00 PHILOSOPHY DI LORENZO SERAFINI
13:00 SALVATORE FERRAGAMO
14:00 TOD’S
15:00 DSQUARED2
16:00 HAN KJØBENHAVN
16:30 NUMERO 00
17:00 DAVID CATALAN
Friday 17 July
10:00 ELEVENTY
11:00 CHILDREN OF THE DISCORDANCE
11:30 JIEDA
12:00 FEDERICO CINA
12:30 GALL
13:00 ANDREA POMPILIO
14:00 GUCCI
15:00 ERMENEGILDO ZEGNA
16:00 MISSONI
