Wooyoungmi presented its Spring Summer 2021 collection on Thursday, July 9th, alongside Paris Fashion Week’s digital outing. The collection expresses the momentum of our time through the medium of dance. A group choreography represents an assembly of diverse individuals motivated by one collaborative purpose.
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Garments informed by the premise of dance immerse themselves in the rehearsal ward-robe of the dancer and interprets it for a contemporary urban outlook. Continuing its genderless approach – a shared and versatile proposal – Wooyoungmi applies the soul of dance to a co-ed collection entrenched in the instinctive style of the youth of Seoul. Here, the new generations promote their values of freedom through a self-expression manifested in bold plays on conventional dress codes. Through poised deconstruction, they magnify and elongate traditional sartorial elements, creating a look where movement is key both literally and figuratively. Expressed with grace and elegance, it’s a progressive spirit that lends itself effortlessly to the idea of the dancer’s wardrobe. – from Wooyoungmi
The collection features amplified coats, tailoring and over-shirts, as well as dramatically cut volumes, sculptural denim and its leather interpretations. Buoyant light-weight nylon coats and trousers represent a new generational idea of suiting. Purified dresses double as supersized t-shirts; stretched tank tops double as dresses.
The color palette is inspired by the work of Pina Bausch, featuring shades of subdued pistachio, beiges, sands and blacks of the dancer’s ward-robe, with romantic punches of magenta pink, light blue and mint. Noble floral motifs pay homage to Bausch’s scenography in visual gestures of serenity and hope.
Director of photography & film Casper Sejersen at Artistry
Stylist Andrej Skok at Artboard
Production Valentine Ventura at Kcd Paris
Casting Piergiorgio del Moro at DM Casting
Music Stuart Sibley
Hair Louis Ghewy at Management + Artists
Makeup Karin Westerlund at Art List Paris
