Fashion photographer Carlijn Jacobs captured youthful and rebellious spirit of Versace Jeans Couture‘s collection, that explores denim timeless looks. In charge of styling was Allegra Versace, with casting direction from Piergiorgio Del Moro, and production by Squalo Produzioni. Beauty is work of hair stylist Andrew Guida, and makeup artist Luca Cianciolo. The striking Evelina Lauren stars in the campaign.
The minute I understood that I could play with jeans I treated it like a canvas and decided to give it an aristocracy it had never had before – Gianni Versace when he launched #VersaceJeansCouture in 1988.