Unless you’ve been living under a rock, you’ve probably heard of Louis Vuitton. With its unique monogram, style and designs, Louis Vuitton has secured its place in history as one of fashion’s most elite brands. Regardless of age, gender or socioeconomic background, hundreds of thousands of people actively seek to own or buy Louis Vuitton bags in order to treat themselves to a luxury brand that has been around for over 150 years.
So, the question beckons…how exactly did Louis Vuitton achieve its world famous status? Well, today we have a look at how this legendary brand became so iconic and sought after over the last decade and a half, so read on to find out more.
Origins Of Louis Vuitton
Did you know that Louis Vuitton is named after the very person who started crafting suitcases in 1854? Louis Vuitton Malletier was a well established luxury suitcase maker in France who focused on the high-end market and was well known amongst society’s elite for his revolutionary suitcase designs. Luis was even given the honourable task of creating special luggage for Napoleon III’s wife.
With word getting around, it was in no time that Louis found himself inundated with customers who were looking for the best of the best when it came to luxury suitcases. In 1896, Louis Vuitton introduced the now world famous LV monogram, a design which is recognised by people all over the world in 2021.
As stated by Wikipedia, “the Louis Vuitton brand and the LV monogram are among the world’s most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton was then the world’s 19th most valuable brand, and was estimated to be worth over US$19 billion. For six consecutive years, Louis Vuitton was number one of the 10 most powerful brands list published by the Millward Brown Optimor’s 2011 BrandZ study with a value of $24.3 billion. The company also operates in over 50 countries with more than 460 stores worldwide.”
The Focus On Quality
Now, a well designed bag that draws elite clientele isn’t all that can be accredited to LV’s whirlwind success. Of course, the quality of LV bags and luggage has always been at the forefront of the brand’s success – a strategy that has truly paid off over the years.
The secret to success? Louis Vuitton doesn’t bother with marketing; instead, they just create exceptional products that boast world class craftsmanship and a lifelong guarantee. Every bag, wallet or belt made by Louis Vuitton is individually handmade with the utmost care. It doesn’t just stop there, though – after sales services such as free cleaning and product care are what truly sets the brand apart from others in its field.
Innovation Over Time
Another factor that has made LV such an iconic name in the luxury fashion industry is its dedication to innovation. As the times change, so do trends, styles and public demand. Louis Vuitton keeps on re-inventing itself to adapt to the ever changing needs of its customers. At the same time, even with evolving trends, the brand makes it a point to always retain its classic charm when it comes to product design.
Through numerous collaborations with renowned artists such as Jeff Koons, Takashi Murakami and Pharrell Williams, LV has found a way to remain as relevant as they originally were over 150 years ago. These collaborations and series have helped the brand connect to new and younger audiences who are looking for luxury items that not only offer longevity, but also fit into today’s modern fashion trends.
The simple but elegant and bold LV monogram is one that is recognisable all over the world and by people of all ages. By combining high quality, exclusivity and innovation, it is no wonder that Louis Vuitton has cracked the perfect recipe for timeless success.