Luxury house VERSACE presented their Spring Summer 2021 Versacepolis campaign starring Hailey Bieber, Kendall Jenner, Precious Lee, Mona Tougaard, and Mica Argañaraz lensed by fashion photography duo Mert Alas and Marcus Piggott. In charge of styling was Jacob K, with creative direction from Ferdinando Verderi. Beauty is work of hair stylist Paul Hanlon, and makeup artist Lucia Pieroni.
With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa. All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well! – Donatella Versace
The campaign was inspired by the beauty of nature, and it explores an underwater fantasy: Versacepolis, ruled by Medusa. With campaign Donatella Versace unveiled brand’s latest handbag line – La Medusa. Each style features a Medusa-head plaque, the same plaque that’s on the doors of the brand’s first headquarters in Milan. Mert and Marcus lensed series of images that capture core values of brand’s Spring Summer 20201 collection – strength, confidence, and seduction.
Courtesy of © VERSACE