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Creativity, Optimism & Energy: BOSS Spring Summer 2021 Collection

Discover Boss’ SS21 campaign directed by Fabien Baron, and photographed by David Sims

BOSS
©BOSS, Photography by David Sims

Fashion brand BOSS presented their Spring Summer 2021 campaign featuring models Adut Akech, Berit Heitmann, Jeremiah Berko Fourdjour, Luc Defont-Saviard, Mona Tougaard, Valentin Caron, and Yun Hoseok. In charge of photography was David Sims, with styling from Ludivine Poiblanc, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Paul Hanlon, and makeup artist Diane Kendal. In charge of video direction was film maker Fabien Baron.

Fusing elegance and ease, the looks are more relaxed than ever before. The work of artist William Farr, who combines flowers with found objects such as wire, is a rich point of reference, inspiring the use of metal eyelets throughout the collection. For women, the collection has a sense of the playful, yet retains the precision and sharpness that defines the BOSS aesthetic. The relaxed mood is evident here too, with elegantly draped fabrics and loose fits providing a contemporary take on femininity. New combinations, such as sharp outerwear worn with track pants, or tailoring with a logo sweatshirt, are both confident and contemporary.” – From BOSS

BOSS
©BOSS, Photography by David Sims
©BOSS, Photography by David Sims
David Sims
©BOSS, Photography by David Sims
David Sims
©BOSS, Photography by David Sims

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