The iconic footwear brand Jimmy Choo has collaborated with Parisian label Marine Serre on a limited-edition capsule including boots heals and sneakers. Proving that comfort and elegance go hand-in-hand, the collaboration is fusing two brands with unique identities. The resulting collection combines feminine aesthetic, futuristic vision and the contemporary, streamlined style of leading Parisian designer Marine Serre, with the heritage and craftsmanship of Jimmy Choo.
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Marine offers a sense of escapism with an authenticity that stays true to her brand – and she does so with beauty, femininity and functionality that meets all the needs of today and tomorrow. She’s created her own utopia. Her forward-thinking ethos is so inspiring.
– Sandra Choi, Creative Director Jimmy Choo
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I really enjoyed collaborating with such an iconic brand as Jimmy Choo. Sandra and I had an immediate connection during the creative process; she fully understood my perspective and vision. The collaboration unites the unique savoir-faire of Jimmy Choo and our futuristic approach towards practicality and comfort.
– Marine Serre, Founder and Creative Director Marine Serre
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