Fashion brand PROENZA SCHOULER presented Fall Winter 2021.22 Collection that features comfortable and empowering looks for the modern-day woman, on Thursday, February 18th, during the ongoing New York Fashion Week. The collection explores duality between pandemic time we are living in and a newfound sense of optimism.
Fashion photographer Daniel Shea captured the lookbook featuring models Achenrin Madit, Ella Emhoff, Effie Steinberg, Lineisy Montero, Liz Kennedy, Meadow Walker, Olivia Novak, Raynara Negrini, and Sherry Shi. In charge of styling was Brian Molloy, with castiong direction from Ashley Brokaw. Beauty is work of hair stylist Mustafa Yanaz, and makeup artist Diane Kendal.
The casting itself got significant buzz for the brand who enlisted Ella Emhoff, the daughter of U.S. Second Gentleman Doug Emhoff and stepdaughter of U.S. Vice President Kamala Harris. Ella is a member of the Second Family of the United States.
Discover all the looks from the collection:
“Cutting attitude into the cloth itself, dresses and knits have been cut on generous curves to collect and gather when worn. Knitwear punctuates the collection, first seen in chunky cable knit cardigans worn over tonal grey mélange wrap skirts, and later, showing up as elongated, bias cut dresses rendered in warm greys and loden greens. Similar shapes appear in black and white technical crepes and are accented with abstract crochet shapes and straps, a nod to the exploration of craft synonymous with the brand. Leather continues to play an important role, this time seen in a supple intarsia nappa shirtdress and a padded midnight lambskin trench. Tie dye dresses show a new, restrained expression of the technique and animated with exaggerated fringed sleeves and billowing full hems.
A sense of playfulness is evoked through the season’s prints, which include abstracted toiles in red, gray, and yellow, which bellow in long-sleeved matte jersey dresses and reappear discreetly under the season’s newest suit. High lapelled, single-breasted, and cut away, the seasons suiting is cut in graphic black, optic white, and deep raisin technical wool and coupled with lush double-faced cashmere coating, suggesting a return to a form of dressing that emphasizes ease and practicality without ever abandoning a sense of luxury and sensual, tactile pleasure.” – from Proenza Schouler
Director Daniel Shea
Styling Brian Molloy
Casting Ashley Brokaw
Make Up Diane Kendal
Hair Mustafa Yanaz
Cinematography Kelly Jeffrey
Assistant Director James Wood
Movement Director Emma Chadwick
Production IMG FOCUS
Editor Alex Morrison
Color + Post Modern Post
Location Parrish Art Museum
Cast Achenrin Madit, Ella Emhoff, Effie Steinberg, Lineisy Montero, Liz Kennedy, Meadow Walker, Olivia Novak, Raynara Negrini, Sherry Shi